Fairheart

Our team has expertise in behavioural sciences, mental health/wellbeing and game design. Together, these allow us to distil research and design experience into custom-tailored advice on gamification, improving user experience, health behaviour change interventions and improving well-being. As experienced educators, we can also provide bespoke training or develop modules on any of these topics. We combine the rigor of academia with years of game-industry experience to improve your customer and employee experience.


Dr. Anne E. Ferrey

Anne is a cognitive psychologist, senior researcher and Course Director at the University of Oxford. As an experienced behavioural scientist, she has experience in intervention design and health behaviour change theory and practice. Her module on “Behavioural Science and Complex Interventions” provides Masters students with an overview of how to use the behavioural sciences to promote innovation in health sciences.

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Derek Hartin

Derek is a game designer with 20+ years industry experience. With a passion for design theory and deep gamification, he currently consults on projects where the client wants to go above and beyond. He is also a contracted Design Core Trainer at the Digital Bros Game Academy, leading the Online Blended course, where he concepted, created and teaches a program to get the next generation of game designers ready for the industry.

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